DOOH Advertising in Ahmedabad
Sayus Consultancy Services offers exclusive advertising on 7 Intelligent Transport System (ITS) screens in Ahmedabad: 22 ft × 9 ft digital screens on Ashram Road and Sabarmati Riverfront Road that show live traffic information alongside your ad, seen by more than 2 lakh vehicles a day.
What makes the ITS screens different from a hoarding?
Each screen is split in two. One half shows live traffic information that drivers and riders actively look at to choose their route; the other half shows your ad. Because people look at the screen for useful information, the ad next to it gets attention that a passive hoarding rarely gets, without the clutter of a crowded billboard stretch.
- Attention: commuters read the traffic half to avoid congestion, and see your ad at the same time.
- Network effect: 7 synchronised screens on the city's busiest corridors repeat your message along the route.
- Visibility: placed overhead on gantries or directly in the line of sight of motorists, with P8 / P10 LEDs that stay sharp by day and night.
- Measurability: cameras at every site count daily traffic, unlike most outdoor media.
- Speed: campaigns can be deployed quickly and managed remotely, and creatives can change weekly.
What are the screen specifications?
| Network | 7 synchronised screens |
|---|---|
| Locations | Ashram Road (4) and Sabarmati Riverfront Road (3) |
| Overall screen size | 22 ft wide × 9 ft high |
| Advertising area | 11 ft × 9 ft (half the screen; the other half shows live traffic information) |
| Display | P8 / P10 pitch LED, visible from over 500 metres, day and night |
| Ad resolution | 336 × 288 pixels (full screen 672 × 288) |
| Creative formats | MPEG video, JPG, PNG |
| Operating hours | 08:00 to 24:00, 16 hours a day, with UPS backup |
| Ad loop | 60 seconds, repeating all day |
| Audience | On average more than 2 lakh vehicles a day across the network, counted by cameras at each site |
Where are the 7 screens?
Four screens are on Ashram Road, Ahmedabad's corporate and commercial spine, and three are on Sabarmati Riverfront Road, the city's leisure and family corridor.
- VMS 1 Opposite Fortune Hotel, Ashram Road
- VMS 2 Beside AUDA Building, Ashram Road
- VMS 3 Opposite HK College, Ashram Road
- VMS 4 Opposite VS Hospital, Ashram Road
- VMS 5 West Bank, behind Shiv Cinema, Riverfront Road
- VMS 6 Riverfront Park, Riverfront Road
- VMS 7 Near SRFDCL House, Riverfront Road
How is the advertising priced?
Pricing is per spot, on the DAVP (government) rate basis, and depends on four things:
- Spot length: a 10-second or 20-second share of every 60-second loop.
- Screens: the full network of 7 screens, or a selection.
- Frequency: one 10-second spot in every loop across all 7 screens adds up to 6,720 plays a day, or about 2 lakh plays a month.
- Duration: campaigns usually run by the month.
GST is charged at 18% and billing is monthly in advance. Release orders are made in the name of Sayus Consultancy Services. Ask on WhatsApp for a quote for your dates.
How do you prove the ads ran?
A centralised, real-time monitoring system gives three reports through a dashboard: proof of upload (your ad is loaded on each display), proof of play (the exact spots and times it ran) and a viewer estimation report (daily impressions at every location).
Why pair the screens with digital marketing?
A screen creates awareness, but people rarely act on the spot. They search for you later, check your social profiles or ask an AI assistant. Sayus, a digital marketing consultancy first, plans both together: the screens build recognition in Ahmedabad, and our Signal and Velocity work makes sure the people who look you up find a clear, convincing answer, with results measured in the Intelligence phase.
Frequently asked questions
What are the ITS screens in Ahmedabad?
They are 7 large digital screens that are part of Ahmedabad's Intelligent Transport System, on Ashram Road and Sabarmati Riverfront Road. Half of each screen shows live traffic information for commuters and the other half shows advertising. Sayus offers advertising on this network.
How big are the screens?
Each screen is 22 feet wide and 9 feet high. The advertising area is 11 feet by 9 feet, which is half of the screen; the other half shows live traffic updates. The LED displays are P8 and P10 pitch and are visible from over 500 metres.
How many people see the ads?
On average more than 2 lakh vehicles pass through the network every day. Cameras at each site count the traffic, so the figures come from measurement rather than estimates.
How is DOOH advertising on the ITS screens priced?
Price depends on the length of your spot (10 or 20 seconds in each 60-second loop), the number of screens, and how long the campaign runs, usually by the month. Rates follow the DAVP (government) rate basis, GST is extra at 18%, and billing is monthly in advance. Ask on WhatsApp for a quote for your dates.
How do I know my ad actually played?
Sayus provides proof of upload, proof of play showing when and where each spot ran, and a viewer estimation report with daily impressions per location, through a real-time monitoring dashboard.
Can I change my ad during the campaign?
Yes. Creatives can be changed weekly with two working days' notice. Ads can be supplied as MPEG video, JPG or PNG.
Planning a campaign in Ahmedabad?
Tell us your dates and budget on WhatsApp, and we'll send availability and a quote for the ITS screens.